Revenue Growth Starts With
the Right System.

I help B2B companies design sales operations, sharpen go-to-market strategy, and deploy AI solutions that turn pipeline into predictable revenue.

13+
Years Experience
$2.5M+
ARR Closed
11
Companies Served

Strategy-Driven.
Coach at Heart.

I'm a sales leader and GTM consultant with 13+ years of experience growing revenue and scaling teams across B2B SaaS, services, and construction.

My career has taken me from high-performing individual contributor roles to building and leading full sales teams from the ground up — including founding The Syndicate Platform, an outsourced sales organization where I led 25 reps across 11 companies and facilitated over $2.5 million in closed ARR.

What sets me apart is the combination: high emotional intelligence, a strong technical mindset, and real experience on both sides of the table — as a rep, a manager, a founder, and an advisor. I lead with strategy but coach with heart, because strong sales performance starts with clear thinking, real conversations, and well-designed systems.

I'm based in Portland, OR, open to remote engagements, and currently accepting new consulting clients.

Morgan McDonald
🎓 Portland State University | B.S. Business Administration
⚙️ CRM: Salesforce · HubSpot · Outreach
🤖 AI Tools: Claude · ChatGPT · Gemini · Perplexity · Manus
📍 Available: Remote | Pacific Time

What I Can Do For Your Business

Sales Process Optimization

End-to-end audit and redesign of your sales process — from first touch to closed-won. I identify conversion leaks, build playbooks, and implement the systems that turn inconsistent results into repeatable performance.

Pipeline AnalysisCRM DesignPlaybook Development

GTM Strategy & Launch

Whether you're entering a new market or repositioning an existing product, I build go-to-market strategies grounded in buyer psychology, competitive positioning, and operational reality — not theory.

Market EntryPositioningICP DefinitionLaunch Planning

Sales Team Building & Enablement

From hiring profiles to onboarding programs to ongoing coaching frameworks, I build the people infrastructure that makes your revenue engine sustainable. I've recruited, trained, and elevated reps at every level.

RecruitingTrainingCoachingPerformance Systems

AI Enablement & RevOps

I design and implement AI-powered workflows for sales and marketing teams — automating reporting, lead prioritization, outreach, and CX processes. I translate cutting-edge tools into practical systems your team will actually use.

AI WorkflowsAutomationTech StackRevenue Operations

Simple. Focused. Results-Oriented.

01

Discovery Call

A focused 30-minute conversation to understand your current situation, goals, and biggest obstacles. No pitch — just diagnosis.

02

Situation Assessment

I review your current process, data, and team structure to identify the highest-leverage opportunities. You get a clear picture of where you are and what's possible.

03

Strategy & Roadmap

A prioritized action plan tailored to your business — specific, sequenced, and achievable with your current resources.

04

Implementation & Support

Hands-on execution support, team training, and ongoing check-ins until the new systems are embedded and performing.

The Work Speaks for Itself.

80%+
Rep performance increase in under 6 months
PATLive
Lead conversion rate increase (35% → 70%)
PATLive
300%
Department productivity increase
Abby Connect
$2.5M+
ARR closed across 11 companies
The Syndicate Platform
100/wk
Project proposals scaled from 25/week
DC Structures
1,000+
New client accounts personally closed
Ruby Receptionists

Experience

2025–Present

Director of Sales Operations

DC Structures · Portland, OR

2024–2025

Founder & Managing Partner

The Syndicate Platform · Remote

2023–2024

Head of Sales & Partnerships

PATLive, Inc. · Remote

2022–2023

Sales Manager & GTM Advisor

Abby Connect · Remote

2021–2022

Sr. Account Executive

Smith.ai · Remote

2015–2021

Sr. Account Executive

Ruby Receptionists · Portland, OR

What Clients & Colleagues Say

"

Morgan rebuilt our entire outbound motion from scratch — new ICP definition, revised messaging, sequencing strategy, and rep training. Within 90 days, our connect rates doubled and we were booking 40% more qualified demos per rep. He doesn't just advise from a distance; he rolls up his sleeves and works alongside your team.

RT
Rachel Torres
VP of Sales, Clearspan Software
"

As a technical founder, I knew our product was strong but had no idea how to build a repeatable sales process. Morgan designed our first GTM playbook, helped us hire our founding AE, and ran enablement for the first two quarters. We went from zero to $600K ARR in eight months. I can't overstate how much of that is directly attributable to his work.

DH
Derek Huang
Co-founder & CEO, Relay
"

We brought Morgan in to identify where AI could genuinely add value in our sales workflow — not theoretically, but practically. He audited our stack, pinpointed three high-leverage automation opportunities, and had pilots running in two weeks. Six months later, our reps are spending 30% more time on high-value selling activities. The ROI was immediate.

AB
Alicia Brennan
Chief Revenue Officer, Patchwork

Let's Build Something.

Whether you're looking to scale your team, fix a broken process, or launch a new product — I'd love to hear what you're working on. I respond to all inquiries within 1 business day.

Currently accepting new clients for Q2/Q3 2026 projects.

Or skip the form — book a free 30-minute discovery call directly:

Book a Free 30-Min Call →

Direct Contact

✉️ [email protected]
📍 Portland, OR (Remote Available)
💼 linkedin.com/in/morgan-james-mcdonald